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Wednesday, November 4, 2009

Steve Jobs, the storyteller

By Carmine Gallo
Apple CEO Steve Jobs is considered one of the greatest corporate storytellers on the world stage. Jobs inspires intense loyalty and also scares the heck out of his people. But there is no question he has transformed the typical dull, plodding, technical presentation into a theatrical experience. Here are 7 techniques that Jobs has learned about inspiring his audience; tips that you can use to wow your employees, customers, investors, or anyone else you need to motivate.

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